Perhaps you are wondering why we devoted a website to beer, bacon, and music?

Let me answer your question with another: can you think of anything better than this?

Bacon is the perfect food. It’s savory and salty, it can be crispy or juicy, and has one of the most unmistakable tastes and smells out there. When someone is making bacon in the morning, it’s one of the greatest aromas to wake up to—even ahead of freshly brewed coffee. If you try to make it healthy, something like turkey or tofu bacon just can’t replace a nice cut of real bacon. Whether it’s a special treat every once in a great while, or it’s a daily breakfast staple, it’s rare that you will find someone who doesn’t like bacon.

Now, it’s not realistic to eat bacon all the time. As great as the taste is, it’s not all that healthy for you. However, even if you can’t have bacon because of health reasons, it’s gained a reputation as the greatest of foods. Because of that, we’ve decided to use it as a stand in for all good food. If you’re looking for something delicious, bacon is just as good as any other food. Again, it’s the perfect dish.

Combine the perfect food with the best musicians in the world. Now, add your favorite cold beer. It’s a winning combination.

A lot of festival organizers know this. That’s why you see more festivals that advertise the beer or the food that they will be having along with the musicians that will be playing. It’s a big step in the right direction. Good food and drink keeps festival goers happy and content. It helps to ensure that people are cared for—well beyond just the fun part of the festival. Food and drink are basic human needs—good food and drink are even more enjoyable. When these needs are met, it’s a lot easier to relax and have a good time. That’s just one reason why festivals are moving in this direction.

Another big reason is that good food and drink are in themselves big draws. People will lineup outside of a hot new bar for hours just to get in. Fancy restaurant reservations can take months to get. They’re totally worth the wait. Bringing this into the festival setting is just good business. When a great culinary experience is created, people will pay top dollar. When you add your favorite music into the mix, you can’t top it. Festival tickets will usually more than pay for themselves in the experience and fun that you will have, but gaining access to some of the best food in the world can be a huge perk.

You deserve great good at your next festival. You don’t have to settle for subpar. Good music is important, but great food and beer will make it even better. Check out what will be available ahead of time so that you can do more than just listen to some tunes. If there’s a list of food trucks or vendors available at the festival website, be sure to plan out your meals ahead of time. And if you can’t figure out what kind of food will be at the festival, give the office a call. This can be a good way to figure out if the festival is right for you and make sure that you’re getting the most bang for your buck.

And if the festival has a bacon truck, all the better. A plate of gourmet bacon, a nice cold beer, and your favorite bands on stage; what can possibly be better than that?